The Rebel's Guide to Attracting Ready-to-Buy Leads
Ever feel like you’re spending too much time on leads who never actually convert?
That’s because your lead magnet might be attracting the wrong types of prospects.
It’s no secret that a lead magnet can help you collect leads to sell to. But despite what you might have heard, all lead magnets aren’t made equal.
A lead magnet is a free item or service that you give away in exchange for contact information. It's argued that every business needs a lead magnet, and I'm inclined to agree. Without a lead magnet, it will be difficult to get access to the information of people who might be interested in your services.
With a lead magnet, you can build your email list and market to that list for years to come.
At some point, you may have been told to create a checklist, webinar, ebook, template, and other lead magnets to collect leads. But you still find it difficult to convert those leads into actual sales for your services.
That's because the intent of your leads matters.
Unlike generic lead magnets that capture anyone’s attention, high-intent lead magnets are designed to appeal to ready-to-buy prospects. These are people who are actively looking for solutions and are ready to take action.
That's because the intent of your leads matters.
Unlike generic lead magnets that capture anyone’s attention, high-intent lead magnets are designed to appeal to ready-to-buy prospects. These are people who are actively looking for solutions and are ready to take action.
So why use a high-intent lead magnet?
As a service-based entrepreneur, you want to make your actions have the best impact. Let's look at the top 3 reasons why you want to opt for a high-intent lead magnet over the typical lead magnet.
Quality Over Quantity
When it comes to leads, more doesn’t always mean better. It’s easy to fall into the trap of thinking that the more email addresses you collect, the more opportunities you’ll have to convert them into clients. But, attracting many low-quality leads, or "tire-kickers," can waste your time and resources. They won't deliver real results.
Why? Because tire-kickers aren’t serious about buying. They download your freebie to take a quick look. They hop on a call to "pick your brain." They ask for a proposal, then disappear. They might seem interested, but they aren’t truly ready to invest in your services.
On the other hand, high-intent leads are fewer in number, but each one has a genuine need and is actively seeking a solution like yours. High-intent lead magnets may capture only 20 leads a month instead of 100. But, those 20 are much more likely to become high-paying clients. So, each is far more valuable to your business.
Saves Time & Energy
As a service-based business owner, you know that time is your most precious asset. Every discovery call, follow-up email, and content piece takes time to create and execute. When your lead funnel is filled with unqualified prospects, you end up wasting hours on calls with people who aren’t that interested in buying. This can leave you feeling drained and frustrated, making it difficult to focus on your core business activities.
High-intent lead magnets can filter out the "just curious." They attract those with a pressing problem to solve. Instead of spending hours every week talking to leads who aren’t a fit, you can focus your energy on building relationships with prospects who are more likely to say “yes” to your offer.
The result? You save time, reduce the mental load of chasing down dead-end leads, and can dedicate your energy to doing the work that actually moves the needle for your business.
Better ROI
It’s not just about saving time—it’s about maximizing your results. High-intent leads are typically further down the buyer’s journey, meaning they’ve already done their research, considered their options, and are now in a position to make a purchasing decision. This means they convert faster and require less convincing compared to top-of-funnel leads who are just starting to explore solutions.
Because these leads are more prepared to buy, the sales cycle is shorter, and you can close deals faster. This translates to a much higher ROI for the time and resources you spend nurturing these prospects. High-intent leads often need just one or two key interactions to convert. They don't require multiple touchpoints, lengthy follow-ups, or constant nurturing.
So, by using high-intent lead magnets, you’re not just attracting leads—you’re attracting the right leads who are more likely to turn into clients quickly, allowing you to see a faster return on your efforts.
Create a High-Intent Lead Magnet
Creating a high-intent lead magnet is less about the type of lead magnet and more about what's in it. Before creating one, you must take into consideration the buyer's journey. Without going into too much details, let's just say that in order to attract high-intent leads, you have to be speaking to prospects that are closer to the decision stage in the buyer's journey.
They already know their problem intimately. They are aware of various ways to solve it. They've considered many different solutions and have landed on you as an option.
What do they need to know from you in order for them to see that you are the best option to go with?
What questions do they currently have in their minds?
What information do they need to see?
If you can answer these questions, you can create a high-intent lead magnet that gets you ready-to-buy leads.
Let me give you an example.
You came to our site, publishingrebel.com, from a place that piqued your interest in how we run our business without organic social media marketing.
That interest was piqued because you plan to ditch social media. You just aren't sure how yet.
So, you end up on our website and realize that we understand your plight and have our very own solution.
Now you are presented with a quiz to see if our solution is right for you. At this point, you are eager to learn whether this is what you've been looking for.
Then, you start taking the quiz and the questions reinforce your desire for a solution. Once you finish the quiz, you get the opportunity to watch a video that gives you a bit more insight into our solution – along with this 5 day email course that dives into each part of our approach.
By now, you face two options. You either think this approach is right for you and you want to move forward now or later, or you don't think it's right for you.
That's exactly what a good high-intent lead magnet should do. It should help your prospect to decide whether you are the right solution or not. Not give them more information that they don't need or focus on drilling their pain home. They already know their pain.
So what's the best high-intent lead magnet?
I genuinely believe that anyone can create a high-intent lead magnet in any form. But my favorite combo is the one you're taking now. It's a "Is this right for you" quiz, plus an email course, video training, or a guide/book.
When in doubt, hack our high-intent lead magnet. Look at how we do the things we do so you can do the same for your business.
Check your lead magnets. Are they attracting the right prospects, or just flooding your inbox?
What if you could embrace a different way of marketing?
A way that frees up your time to focus on what matters in your life and business. Our Rebel Marketing System might be that way.
We created a short quiz. It will help you find out if our Rebel Marketing System is right for you.
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