The Rebel's Guide to Growing Your Business With a Private Marketing Network
Contrary to popular belief, you don’t need to create content daily or churn out endless blog posts to get qualified leads knocking on your door.
Most entrepreneurs get stuck in a cycle. They believe, "more content, more exposure." But they attract the wrong audience or no one at all.
If you think about how businesses did marketing 30 years ago, they didn't constantly create content to do it. They made a select few advertisements that they ran over and over again. That approach worked then, and it can still work now.
At the end of the day, the purpose of marketing is to communicate your value to the marketplace. You don't need to create 10 pieces of content per week to do it. You need a strategy to promote your few pieces of content. I'll share how in the next email.
But this leads us to a question...
Where would you do it?
Enter Your Private Marketing Network
Having your private marketing network and leveraging it to grow your business is one of the best decisions you can make in business in 2024 and beyond.
But what is your private marketing network?
This refers to a business’s owned digital assets that serve as a central hub for all marketing activities. This primarily includes a website, but it can also encompass a blog, landing pages, and a private membership site. It’s any digital space where a business controls the content, user experience, and data. This is unlike external platforms like social media or ad networks.
Why You Need a Private Marketing Network
Full Control – Unlike social media, your platform isn’t affected by algorithm changes or policy updates. You have complete ownership.
Long-Term Asset – Your website and content grow in value over time. They drive traffic and generate leads for years, unlike social media posts, which are short-lived.
Better Conversions – With custom landing pages and funnels, you can create tailored experiences that convert more effectively.
Audience Ownership – Build a direct relationship with your audience using email. This avoids losing followers due to platform changes.
Valuable Insights – Access deeper analytics to optimize user experiences and track every interaction.
Having your own platform allows you to create a sustainable, scalable foundation for your business.
If you chose to focus on your private marketing network instead of third-party ones, how would that change your view on marketing? How much simpler would online marketing feel for you?
That is the crux of the Rebel Marketing System. We focus on leveraging your private marketing network to not only attract high-intent leads but also to build a relationship with them.
Quick backstory
When I quit social media to focus on building out the Rebel Marketing System for myself, I worried I'd need to churn out daily blog posts to cut through the noise.
But then I realized—more isn’t better. With so much content flooding the internet, it’s impossible to out-create everyone else.
And you don't have to.
I took a different approach. I would focus on building a database of high-quality articles by answering the burning questions my audience is asking.
Then after putting them on my website, I would focus on driving traffic to them using the targeted omnipresence strategy.
No more content hamster wheel.
Enter High-Intent Content
High-intent content stands apart from generic content answering the questions that your audience ask that are closer to making a purchase.
This type of content marketing isn’t just about churning out blog posts or basic guides; it’s about diving deep.
It’s all about providing comprehensive solutions, tackling specific problems and answering the questions your audience needs to know before they can make a purchase.
By doing this, you’re not just offering information—you’re positioning yourself as the go-to resource for those ready to make a decision.
For service-based business owners, creating high-intent content is a game changer because it positions you as a trusted advisor—not just another option in a crowded market.
Why High-Intent Content Works:
This content is specifically for those who are ready to buy, making them more likely to convert.
By providing detailed answers and solutions, it builds trust and encourages readers to consider your offerings.
Clear answers enable customers to decide quickly, leading to faster purchases.
What About SEO?
In the beginning, I thought that I had to put on my researcher hat and start hunting for keywords I could rank for.
But then I had a thought. What if I created content for people rather than trying to create it for the algorithm?
What would that look like? What could I forego?
If we are being real, SEO is rarely for people and more for the search engine algorithms. The typical blog post is so stuffed with keywords that sometimes it's barely readable.
I didn't want to be like that. I'm a rebel entrepreneur after all.
And so I sought a new way.
The Rebel Way of Blogging
Instead of worrying about keyword research and search engine optimization, the strategy focuses on finding the questions that our audience is actively searching for and creating comprehensive answers to those questions.
Our aim is to target long-tail keywords by focusing on ranking for specific questions.
How do we do this?
Make a list of questions ready-to-buy leads would ask
Make a list of questions ready-to-buy leads would ask.You can survey your current audience, search on forums or simply ask AI. The aim is to make a list of 50 to 100 questions.
Example: How many times should you post on Pinterest a day.
Leverage Google Auto-fill Feature
You know how you go to type in something on Google and it tries to predict the rest? This is the autofill feature. Now how do you use this? Well, you are going to take your question and start typing it in Google to see what pops up. Usually when Google autofills something it means that keyword is getting decent traffic.
If you notice in the image above, I started typing out my proposed question. And it's there! This means that this is getting searched.
Find Your Direct Competition
Now that you have a potential topic that gets decent traffic, it's time to find your competition.
Looking at this number you might feel discouraged. Because this is basically telling you that you have to compete with over a billion results. But there is another Google feature we will use to show our true competition. The "allintitle:" feature.
We will type in the search bar allintitle: how many times should you post on Pinterest a day.
This is showing that only 1 result has the exact same words that people are actively searching for. Not much competition after all.
Write a comprehensive article answering the question
Now that you have found a topic. It's time to write a high-quality article answering the question and any adjacent question that could help your target audience. The point is to be so detailed that they don't have to check out any other articles because you've answered their question in its entirety. And remember to use the exact question as the title for your article so it can rank.
If you do enough of these, you will find yourself answering all the questions your target audience could ever have. This will position you as the authority in your niche and build trust and loyalty.
How many of these high-quality articles should you write?
General answer? As many as you want.
My recommendation? At least 50 a year.
Even better if you can bulk create and publish 40, and then drop one per month for the rest of the year to show the search engines that your website is active.
By power publishing the majority of your articles upfront, you rank faster and give yourself more opportunities to leverage the Targeted Omnipresence Strategy.
By pairing a private marketing network and high-intent content, you can set your business up to attract ready-to-buy leads on autopilot.
What if you could embrace a different way of marketing?
A way that frees up your time to focus on what matters in your life and business. Our Rebel Marketing System might be that way.
We created a short quiz. It will help you find out if our Rebel Marketing System is right for you.
Recommended Article
The Rebel's Guide to Creating an Omnipresence Strategy That Converts
Learn how to get your private marketing network and high-intent articles in front of the right people, week after week.