The Rebel's Guide to Creating an Omnipresence Strategy That Converts
Now that you have high-intent articles on your website blog and a high-intent lead magnet, how do you get the right people to see it?
If you don’t know about high-intent articles, please read Private Marketing Networks + High-Intent Content
I'm going to share with you our strategy, and you will realize that it's simpler than you think. To be honest, this marketing strategy can be executed in as little as 1 to 2 hours a week.
Over the last decade, service-based business owners have been led to believe that if their marketing isn’t directly pushing for a sale, then it’s a waste of time.
This was not always the main way to build an audience and sell to it. For years, businesses did what we call awareness marketing. Think Pepsi or Krafts. Majority of their marketing efforts are spent on building awareness. Their aim is to craft the right message and get it in front of as many people as they can, as often as they can.
Millions of dollars are spent each year across all industries doing this. And it continues to be this way because it works.
What does this have to do with our strategy?
Well, we have been in the world of marketing for over 14 years and we've tried almost everything and studied the rest. We've seen trends change and marketing strategies fade, but what we've noticed is that the service businesses that focus on these 4 marketing activities, stand strong through it all.
Introducing Rebel Omnipresence Strategy
Before we go into the details of the strategy, let's get clear on what it is. For us, rebel omnipresence strategy simply means to communicate our value to the marketplace by being present everywhere that matters for your target audience.
The core of this strategy is the choice to spread your presence across a few high-impact platforms, ensuring your visibility at key touchpoints. It's not about being everywhere all at once but about being in the right place at the right time.
We achieve this by leveraging SEO, paid ads, Pinterest and email marketing to position ourself as the obvious choice.
Why Does this Strategy Work?
Breaks through the noise and gets you in front of the right people at the right time.
When your audience sees you ranking on Google, showing up in their inbox, and appearing in ads—they’re more likely to see you as an expert.
The Four Pillars of the Targeted Omnipresence Strategy
The Targeted Omnipresence Strategy consists of four core pillars:
1. Pinterest Marketing
2. Paid Ads
3. SEO
4. Email Marketing
Each of these channels plays a unique role in building your omnipresence. When integrated into one cohesive plan, they make your brand “unmissable” to your audience. Let’s dive into how each component contributes to this powerful approach.
Pillar 1: Pinterest Marketing
The goal of Pinterest marketing within the Omnipresence Marketing Strategy is to drive targeted traffic to your website by leveraging Pinterest's visual search engine. By creating and sharing optimized, engaging content, you can position your brand in front of an audience actively searching for ideas, solutions, and inspiration, leading to increased visibility, high-quality traffic, and a steady flow of leads.
Pillar 2: Paid Ads for Targeted Exposure
Get your business in front of people who might be interested, even if they’ve never heard of you before. The aim here is to market your high-intent articles so that people who are actively asking these questions can will see your ad and instantly go, "Oh great! I was wondering about that."
You don't even have to start with a huge budget. Just start with $10 dollars a day sending traffic to 2 high-intent articles is a great start. Over time you increase your budget and increase the number of articles you can run paid ads to.
A tip is to spend money of the articles that are getting organic traffic from Pinterest or Google search because that shows people want those answers.
Pillar 3: Email Marketing to High-Intent Leads
Once your email list starts filling up with ready-to-buy leads from your high-intent lead magnet, it's up to you to send them emails on a consistent basis.
Email marketing has long been a high leverage marketing channel with the average value of an email subscriber being $30. This means that a 1000 email list is worth at least 30,000.
But that's just a typical email list. A high-intent email list tends to see higher numbers. This is because the people on this list are more likely to buy.
The only type of email list with a higher value per subscriber would be an email list of customer/clients.
With that being said, send your email list an email at least once a month so you can stay top of mind.
A tip is to use your high-intent articles as emails instead of having to write emails from scratch all the time.
Pillar 4: SEO
Use the strategy shared in the previous step (High-Intent Content), to target exact match questions your audience is searching for.
After a few months, you will start ranking for these exact match keywords, sending traffic to your articles consistently.
When you combine Pinterest, SEO, Paid Ads, and Email Marketing into one cohesive omnipresence strategy, you’re no longer relying on a single channel to drive your business. Instead, you’re building a robust, multi-channel presence that keeps you visible to your audience wherever they turn—search engines, social media, their inbox, and beyond.
By implementing these three components, you create a seamless experience where your audience constantly sees you as a credible authority, whether they’re searching for information, scrolling through social media, or opening their inbox.
What if you could embrace a different way of marketing?
A way that frees up your time to focus on what matters in your life and business. Our Rebel Marketing System might be that way.
We created a short quiz. It will help you find out if our Rebel Marketing System is right for you.