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We will reach out if your city and category are available.
Helping You Take Over Your City — One Campaign At A Time
A hyper-local marketing initiative that positions a small group of trusted businesses in front of thousands of nearby households, without competing against dozens of others.
What Is the City Takeover?
A transparent, no-hype approach to getting your business in front of real local households who need your services.
Collaborative Campaign
A local marketing initiative where businesses work together
Premium Placement
Featured in professionally designed co-op mailers
Direct Delivery
Sent to thousands of homes in one targeted city
Zero Competition
No competing businesses from the same industry
Why This Works
Real visibility, real results, real data. No vanity metrics or empty promises.
Hyper-Local Exposure
Reach real households in your service area, not just algorithm-driven clicks
Shared Costs, Premium Placement
Get high-quality marketing at a fraction of the cost
Category Exclusivity
No direct competitors in your industry within the same campaign
Build Trust, Not Just Clicks
Designed to establish credibility and long-term customer relationships
Zero Party Data
Data for every response, visit, and customer generated is captured and accessible for measurable growth.
Perfect for Local Service Businesses
Ideal for businesses that actually serve their local community
Who This Is For (And Who It's Not)
We're selective about who we work with. Here's how to know if this is right for you.
Perfect Fit
Not Right For
How the Waitlist Works
A simple, transparent process from start to finish
Join the Waitlist
Fill out the simple form below with your business details
We Review Your Business
Our team evaluates your business and checks city availability
Get Invited to Apply
If approved, you'll receive an invitation when your city opens
City Takeover FAQs
What exactly is the City Takeover campaign?
City Takeover is a high-impact local customer acquisition campaign where we partner with up to 8 non-competing businesses per city and promote them using a strategic combination of direct mail, digital advertising, tracking, and performance optimization.
Instead of running isolated campaigns that burn money through trial and error, businesses benefit from a data-driven marketing system built to generate measurable results and sustainable growth.
The goal:More customers. Stronger brand presence. Smarter marketing.How is this different from traditional advertising?
Traditional marketing:
● You gamble your budget● You guess what works● You run disconnected campaigns● You hope for results
City Takeover:
● Data-driven strategy● Proven acquisition framework● Professional execution● Transparent tracking● Continuous optimization
This isn’t advertising.
It’s customer acquisition engineering.Who is this campaign best suited for?
City Takeover is ideal for local service and product-based businesses that:
● Want predictable customer flow● Care about long-term growth● Can handle new demand● Understand marketing is an investment It is not a fit for businesses that:
● Can’t serve new customers● Want free exposure● Avoid investing in growthWhy are only 8 businesses selected per city?
We limit participation to protect performance and brand positioning.
● Higher visibility per business● Stronger ad performance● Clear category separation
One business per category.Zero internal competition.What types of businesses are allowed?
We work with non-competing local businesses, such as:
● Restaurants & Cafés● Gyms & Fitness Studios● Beauty & Wellness● Dental & Health Services● Real Estate● Automotive Services● Home Services● Child-focused businesses If your customers come from nearby neighborhoods, this was designed for you.Only one business per category per city is accepted.Can I run a solo campaign instead of sharing space?
Yes. Some businesses prefer exclusive visibility, and we fully support that.
If you want to be the only business featured on a card, we offer a solo campaign option that gives you:
● 100% exclusive placement● Full attention from every household● Individual tracking● Complete data ownership● Done-for-you setup This is ideal for:● High-ticket services● Premium brands● Businesses wanting maximum exposure● Owners who want total controlHow much does a solo campaign cost?
Direct mail typically costs $0.50 – $2.00 per piece.
Our solo campaign runs at approximately $0.80 per piece, including:
● Campaign strategy● Ad & funnel setup● Tracking & data collection● Lead delivery system● Reporting
In short:You get a full marketing system for less than the cost of mailing alone.What’s the difference between Co-Op vs Solo campaigns?
Co-Op Campaign
● Lower cost per business● Shared exposure● High community engagement● Best for testing & rapid traction
Solo Campaign
● Exclusive placement● Maximum brand dominance● Highest visibility● Best for aggressive growth
Both deliver results.
Your budget + growth goals decide the path.How does tracking and reporting work?
Every business receives:
● Individual tracking links● Lead attribution● Campaign performance data● Clear reporting You’ll know:● Where leads come from● What’s converting● What needs optimization
No guesswork. No vague numbers. Just clear, usable data.Do I need a special offer or discount?
Yes! Strong Offers = Stronger Results.
We help refine:
● Your acquisition offer● Your call-to-action● Your customer hook
You don’t need massive discounts.
You need irresistible positioning.How long does the campaign run?
Each City Takeover is structured as a 12-month market domination campaign, delivering exposure to approximately 30,000 homes per calendar year.
We execute this month-to-month to ensure:
● Lead volume remains manageable● Service quality stays high● Businesses can effectively serve new customers● Campaign performance stays optimized
This allows for:
● Monthly optimization● Monthly performance checks● Ongoing conversion improvements● Budget scaling based on real performanceWhy do I need to apply?
Because:
● We limit spots● We protect quality● We ensure category exclusivity● We only work with businesses we can confidently help win Application ensures:
● Proper business fit● Strong campaign outcomes● No wasted budgetsWhat happens after I apply?
1. Application review
2. Category & city availability check
3. Strategy alignment & category lock
4. Campaign onboarding
5. Launch & dominationWhat makes Publishing Rebel different?
We don’t sell ads.
We build customer acquisition systems.
Everything we do is:
● Data-driven● Conversion-focused● Long-term oriented● Designed for sustainability
No fluff.No vanity metrics.
Just measurable business growth.Is there any guarantee?
Yes. We offer a Break-Even Guarantee.
If you do not generate at least $1.01 in revenue for every $1 you invest in your campaign, we personally pay the difference.
That means:
● You don’t carry all the risk● We share responsibility for results● Our incentives are fully aligned with yours
We don’t profit unless you profit first.Why would you offer a guarantee like this?
Because:
● Our system is proven● Our tracking is accurate● Our optimization process works● Our reputation depends on performance
This guarantee forces discipline, accountability, and excellence on our side.
No hiding.
No excuses.
Just execution.How does the Break-Even Guarantee work?
At the end of the campaign period:
1. We track all campaign-generated leads
2. You report closed sales tied to campaign leads
3. We compare your total campaign investment vs actual revenue
If revenue does not exceed campaign investment, we pay the difference.
Simple. Transparent. Fair.What does this guarantee NOT cover?
To protect fairness and results, the guarantee assumes:
● You follow our recommended offer structure● You properly follow up with leads● You respond to inquiries within reasonable time● You can fulfill demand
We can generate opportunity.We cannot close deals for you.
If leads are ignored, delayed, or mishandled, the guarantee becomes void.Why don’t most agencies offer guarantees like this?
Because:
● They sell activity, not outcomes● They don’t track properly● They lack conversion systems● They can’t predict results
Guarantees only work when systems are predictable.
Only a Limited Number of Cities and Businesses Are Accepted Per Rollout
Once a city is filled, it closes. Don't miss your opportunity to be part of this exclusive initiative.
Request Early Access
Fill out the form below and we'll reach out if your city and category are available
🔒 We'll only reach out if your city and category are available